Alex Dranga, Product Designer

12+ years turning complex B2B and AI products into interfaces people actually want to use.

Selected Case Studies

Wick App - AI Learning

Wick is an AI study companion for students. I designed the mobile experience that turns scattered coursework into one simple daily to-do list.

Increased design consistency: +90%
Increased dev speed: +30%

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Wonderconnect

I designed an eSIM experience that feels as exciting as the trip itself — a simpler purchase flow lifted checkout completion and turned a routine travel utility into a premium, well-reviewed companion.

App Store Rating: 4.8★
Checkout Completion: +42%

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Industiq

Industiq needed a landing page that broke away from showing static app screens in a void. I designed a guided, benefit-led page that kept visitors engaged longer and turned more of them into demo requests.

Demo Requests: +70%
Time on Page: +2x

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Hempo Solutions

A 0-to-1 brand and landing page for a premium CBD manufacturer — I designed a complete visual identity and a benefit-led page that turned a technical service into a scalable B2B brand partners could trust at a glance.

Brand Assets Delivered: 40+
Landing Page Conversion: +52%

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