Wick App - AI Learning
Wick is an AI study companion for students. I designed the mobile experience that turns scattered coursework into one simple daily to-do list.
- Increased design consistency
- +90%
- Increased dev speed
- +30%
Available for new product design opportunities
Alex Dranga, Product Designer
12+ years turning complex B2B and AI products into interfaces people actually want to use.
About me
I’m a product designer with 12+ years of experience across B2B SaaS, fintech, health & wellness and AI, based in Tenerife and working remotely. I focus on outcomes, and most of my best work has been 0-to-1.
At Wick, a US startup, I built the design system from scratch and helped rebuild the whole product UI in 2 months, with over 90% design consistency and a smoother handoff to dev. If you need a product designer for your team or a project, I’d love to talk.
Selected Case Studies
0-to-1 products across B2B SaaS, fintech and AI, from research to dev handoff.
Wonderconnect
I designed an eSIM experience that feels as exciting as the trip itself. A simpler purchase flow lifted checkout completion and turned a routine travel utility into a premium, well-reviewed companion.
- Checkout Completion
- +42%
- Bounce Rate
- -15%
Industiq
Industiq needed a landing page that broke away from showing static app screens in a void. I designed a guided, benefit-led page that kept visitors engaged longer and turned more of them into demo requests.
- Demo Requests
- +70%
- Time on Page
- +2x
Hempo Solutions
A 0-to-1 brand and landing page for a premium CBD manufacturer. I designed a complete visual identity and a benefit-led page that turned a technical service into a scalable B2B brand partners could trust at a glance.
- Brand Assets Delivered
- 40+
- Landing Page Conversion
- +52%
