Altex

As a Senior UI/UX Designer at Tremend, I designed Altex’s first mobile app.

The work covered the journey from understanding customer needs to reviewing the implemented experience. The app supported mobile shopping and included features connecting the experience to physical stores.

The app needed to support how customers explore products and make purchase decisions on mobile.

The design work examined the journey from first launch through browsing and checkout, alongside opportunities to make product information easier to access and compare.

I conducted customer interviews and developed personas to inform the experience. The work progressed through user flows, wireframes, and interactive high-fidelity prototypes.

I collaborated with both teams on internal testing and carried out implementation QA to review the delivered interface.

The app included product comparison and in-store QR access to product specifications. The design also addressed checkout and personalized messaging across the shopping journey.