Improve user experience

Planteea is a dynamic Romanian company dedicated to championing a wholesome lifestyle through its range of natural and healthy products. Committed to sourcing only the finest offerings from trusted producers, Planteea boasts a diverse selection meticulously curated to meet the needs of its clientele. Emphasizing a customer-centric approach, the company places great value on feedback, ensuring continuous adaptation and refinement to best serve its audience. With a passion for promoting wellness and sustainability, Planteea stands as a beacon of quality and integrity in the realm of health-conscious living.

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Website Redesign
UX/UI Design
Custom Iconografy
Responsive design
Design Audit
Marketing Assets
Project scope

The objective was to implement a revitalized design that exudes enhanced visual appeal while rigorously identifying and remedying critical user experience issues. Our overarching aim was to meticulously address each discovered issue with comprehensive and effective solutions.


The initial phase involved conducting a thorough design audit to systematically identify potential issues, categorizing them based on severity to facilitate prioritization. In addition to assessing the visual aspects, particular attention was directed towards critical elements pivotal to enhancing the user experience, as observed in the existing design.

Design Audit

Following extensive kick-off meetings, I collaborated closely with the client to define objectives and steps for achieving them, prioritizing a fresh, appealing design and enhanced user experience through a comprehensive website audit. Key issues identified included overly long filter sections, lack of easy closure options, and an overwhelming checkout process. Solutions were implemented to streamline navigation, improve usability, and enhance visual consistency, resulting in a more user-friendly and aesthetically pleasing interface.

/Final words

The deliverables comprised a comprehensive set, encompassing a design audit, website redesign, creation of marketing assets, and development of custom icons.

other works

These projects reflect some of the recent opportunities he had to work on—occasionally as an individual contributor and at other times as a valuable team member.